portfolio

As a columnist for The Daily Tar Heel, I wrote thought-provoking pieces on diverse topics, offering unique perspectives and engaging the campus community.

At Love, Bekah, I advanced from Public Relations Coordinator to Director of Content and Brand Strategy, driving impactful storytelling and cohesive brand growth.

In MEJO 782: Digital Storytelling, I honed my skills in Adobe Premiere to create engaging videos and audio projects. Check them out here!

In MEJO 532: Strategic Communication Writing, I helped develop a professional client portfolio for the Parr Center for Ethics, crafting compelling materials that align with their mission.

As a Retail Media Apprentice at Trade School Agency, I developed media strategies and delivered a final project proposing innovative solutions for retail campaign success.

For my Public Relations case study, I analyzed Colin Kaepernick and Nike’s “Going Against the Grain” campaign, exploring its impact on brand identity, consumer perception, and social activism in marketing.

In MEJO 701: Insights and Analytics, I developed a presentation applying SOAP analysis and the 5C’s framework to examine Intel’s iconic “bong” sound campaign, showcasing strategic insights and brand impact.

In MEJO 634: Public Relations Campaigns, I helped create a PR strategy for the Nashville Predators, analyzing fan engagement, stadium atmosphere, and social media to enhance their brand and community connections.