As a first-gen Egyptian, I picked up the power of language early—ghostwriting emails, translating forms, and crafting messages that got things done.

That instinct grew into a love for strategy: audience first, message second, tone always. Curiosity led me to pursue my B.A. in Media & Journalism and Political Science, and later my M.A. in Strategic Communication at the UNC Hussman School of Journalism and Media.

I'm drawn to the why behind human behavior. Whether writing a brief, shaping a brand story, or decoding a vague email (a proper art form), I aim to make things clearer and more human.

Because good strategy isn't about sounding smart, it's about making people feel something.

Preferably before slide three.