top of page
_edited_edited.png)
welcome​
​
if you were to ask me what catches my eye, i’d say the stuff that wasn’t trying to, like a strange detail on a sidewalk, or a centuries-old rabbit hole.
context always helps, so here’s where i tell you a little more about me...
_edited_edited.png)
As a first-gen Egyptian, I picked up the power of language early—ghostwriting emails, translating forms, and crafting messages that got things done.
That instinct grew into a love for strategy: audience first, message second, tone always. Curiosity led me to pursue my B.A. in Media & Journalism and Political Science, and later my M.A. in Strategic Communication at the UNC Hussman School of Journalism and Media.
I'm drawn to the why behind human behavior. Whether writing a brief, shaping a brand story, or decoding a vague email (a proper art form), I aim to make things clearer and more human.
Because good strategy isn't about sounding smart, it's about making people feel something.
Preferably before slide three.
bottom of page