As a first-gen Egyptian, I picked up the power of language early—ghostwriting emails, translating forms, and crafting messages that got things done.

That instinct grew into a love for strategy: audience first, message second, tone always. Curiosity led me to double major in Media & Journalism and Political Science, and now I'm pursuing my Master's in Strategic Communication at UNC Hussman.

I'm drawn to the why behind human behavior. Whether writing a brief, shaping a brand story, or decoding a vague email (a proper art form), I aim to make things clearer and more human.

Because good strategy isn't about sounding smart, it's about making people feel something.

Preferably before slide three.

My off-hours are spent with two demanding clients — my cats, Gemma and Freddy — and planning the next adventure!