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Education
2020-2024
University of North Carolina at Chapel Hill
Bachelor of Arts in Media & Journalism and Political Science
2024-2025
University of North Carolina at Chapel Hill
Masters of Arts in Media & Communications⎮ Strategic Communications
Experience
Communication Specialist - Chapel Hill, N.C.
The Carolina Center for Healthy Work Design and Worker Well-Being| January 2025 - Present
Director of Content Branding & Strategy - Remote
Love, Bekah| September 2024 - Present
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Oversee social media strategy, content planning and audience engagement.
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Increased engagement by 20% and impressions by 35% in a six month span by implementing a consistent content calendar aligned with brand messaging.
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Develop and execute targeted content strategies to improve audience retention.
Hussman School Ambassador - Chapel Hill, N.C.
UNC Hussman School of Journalism and Media | August 2024 - January 2025
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Led campus tours for prospective students, highlighting Hussman School programs and resources.
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Provided prospective students insights to support decision-making process.
Public Relations Coordinator - Chapel Hill, N.C.
Love, Bekah | January 2024 - September 2024
● Developed and co-presented a "DIY Publicity for Authors" workshop for the Society of Children's Book Writers and Illustrators (SCBWI) chapter and an Author 101 Presentation through Lark & Owl
● Crafted 5 + press releases and designed 20 social media posts (Instagram) for community outreach.
Retail Media Apprentice - Orange Apron Media, Home Depot Atlanta, G.A.
Trade School (under Guided by Good Agency) | June 2024 - August 2024
● Specialized in Home Depot LinkedIn content creation and Orange Apron Media platform management.
● Conducted in-depth market research and competitor analysis to identify growth opportunities within the home improvement sector.
● Developed targeted advertising campaign to drive sales and visibility.
● Collaborated with cross-functional teams to optimize campaign performance and ROI.
Social Media Intern - Chapel Hill, N.C.
MissEmpowHer | February 2024 - May 2024
● Managed campus outreach initiatives and connecting with 100+ university organizations.
● Created LinkedIn content that made 500+ new impressions and increased engagement.
● Pitched, wrote and sent weekly email marketing content to 600+ organization subscribers.
Marketing Assistant - Chapel Hill, N.C.
University Libraries | September 2023 - May 2024
● Prepared content for publication on the Library’s public-facing website and intranet site.
● Maintained internal and public-facing event calendars.
● Edited and approved employee-submitted announcements.
brainSTEM Innovations Sales Channel & Strategy Intern - Remote
Extern| April 2024 - May 2024
● Conducted comprehensive market research to map the US organic food landscape.
● Identified and evaluated various sales channels for organic extra virgin olive oil, including online marketplaces, specialty stores, and subscription services, showcasing ability to strategize and innovate in product distribution.
Thematic Business Sales & Development Intern - Remote
Extern| April 2024 - May 2024
● Identified ideal customer personas and sourced 10 potential leads.
● Articulated Thematic’s unique value proposition and customized cold outreach to leads.
● Compiled business development insights into a 5-minute presentation.
● Managed time autonomously to complete multiple projects in an asynchronous three-week program.
Research Fellow - Remote
Her Bold Move | September 2023 - December 2023
● Completed a creative fundraising project and raise $500 for Her Bold Move efforts.
● Conducted a short research project on media and gender representation.
● Engaged in voter outreach programs for Her Bold Move political candidates.
● Phone banking.
Columnist - Chapel Hill, N.C.
The Daily Tar Heel | August 2022 - May 2024
● Wrote opinion pieces a semester pertaining to pop culture topics targeted towards the UNC student population and Gen Z.
● Achieved 200+ new impressions on first opinion piece on its Instagram and 50+ new impressions on its online website.
Advertising Research Assistant - Chapel Hill, N.C.
UNC Hussman School of Journalism and Media and UNC Lineburger | May 2021 - January 2022
● Worked with 4 student assistants in designing 30 waterpipe tobacco style guides.
● Analyzed how tobacco packaging and labeling impact consumer behavior among younger generations.
Blogger and Account Manager - Chapel Hill, N.C.
Eleco| May 2021 - January 2022
● Worked with 4 student assistants in designing 30 waterpipe tobacco style guides.
● Analyzed how tobacco packaging and labeling impact consumer behavior among younger generations.
District Attorney Office Intern - Monroe, N.C.
District Attorney Office| June 2018 - August 2018
● Complied law research, copyedited paperwork, and observed and reviewed district court cases.